We Make Brands Go Viral.
Your raving fans + brand-aligned creators are your greatest sales army. We put them to work.
Going viral is a moment. Building a viral brand is a system, powered by fan-fueled advocacy.
Creators are the best sales force
you'll ever have.
Celebrities and professional creators don't do organic collaborations anymore.
But they do here: at our Celebrity Gifting Suite on the studio lot.
Their content is their income, so brands face a choice between $25,000 sponsored posts or nothing. We built the one place where organic still happens: a permanent gifting suite on a Hollywood studio lot where the talent shops, our team creates the content, and member brands own it forever. They don't have to post. We make the moment.
Organic isn't dead. It just needed a room.
The Suite is open to ViralBrand Members only.
Virality starts with community.
The strongest brands are built from the grassroots up.
We start with your raving fans, then expand into the niche communities your brand was made for: not just targeting demographics, but activating psychographics.
Together, they create the advocacy, content and social proof that drive awareness, engagement and sales.
Then we track what moves, amplify what works, and do it again.
3 Tiers. One Army.
Your creator sales army isn't one kind of voice. It's three, each doing a job the others can't.
Raving fans and niche voices with real credibility inside their communities. Their posts feel like a friend's recommendation, not an ad.
One post is a whisper. A thousand is a movement.
Grassroots at scale is ViralBrand's specialty.
Creators who know how to make content people actually want to watch. They bring reach, consistency, and storytelling that moves well beyond your core fan base.
Names you know from film, TV, music, sports, and culture. They bring something follower counts can't: credibility, attention, and cultural weight. At our Celebrity Gifting Suite on the MBS studio lot, we put brands directly into the hands of influential talent.
Trust from the grassroots. Reach from creators. Cultural weight from celebrities.
One army. Built to create movement.
Built for a moment? Or built to last?
Three ways to work with us, all powered by the same grassroots engine. One puts your brand in the room every month. One fires into a single window. One turns your raving fans into an always-on army.
ViralBrand Member
For brands ready to put Hollywood to work.
One membership, both suites: the ViralBrand Celebrity Gifting Suite at The McCord List Studios, and the Virtual Gifting Suite where thousands of creators browse, apply, and get activated.
- Organic collaborations with celebrities and professional creators
- Royalty-free license to every piece of created content
- Twelve themed events a year, plus special events throughout
- Features on ViralBrand TV
- A content engine that works while you run your company
ViralBrand Launch Campaign
For established brands making a major push.
Full-scale launch and creator campaigns, paid partnerships, and celebrity activations: strategy through execution, one house. Engagements begin at $100,000. By application. Every client is a ViralBrand Member: complimentary membership for the life of your engagement.
Apply To Work With Us →ViralBrand Ambassador Program
For brands building an always-on army of raving fans.
Custom ambassador programs that turn your raving fans and creators into an always-on engine for content, advocacy, and sales. We build your brand its own custom collaboration hub, the home base where all your creators are recruited, activated, and managed, and we run it end to end. Gifted, organic, or commissioned: structured to fit your brand. Engagements begin at $100,000. By application. Every client is a ViralBrand Member: complimentary membership for the life of your engagement.
Apply To Work With Us →Founder-led. Built by human and machine.
ViralBrand runs as a hybrid operating system. Senior human strategists lead every client engagement. Our ViralBrand Intelligence™ agents handle the volume, speed, and precision work that no human team can match at scale. This is what "Human Influence. Machine Power." actually looks like in production.
Disney-trained, Oxford-educated brand strategist. Pioneered creator affiliate marketing in 2004 at Motive Entertainment, contributing to $2.4B+ in worldwide box office. Founded DBA West and PartnersHub in 2009, one of the first influencer platforms, later acquired by what became Gloo (now Nasdaq: GLOO). Designed the ViralBrand operating system.
Celebrity entrepreneur, author, producer, and host of Bloomberg TV's "Female Founders." Named "Master of Branding" and "Influencer of Influencers" by the media. Brings deep creator-side expertise to the ViralBrand model: the operator who built one of the most engaged personal brands in lifestyle and fashion.
From the MBS Media Campus in Manhattan Beach, California.
Creator Suite • Production Studio • Brand Operations, all from one of Hollywood’s most iconic production lots. Home to Avatar, The Mandalorian, and Marvel.
ViralBrand TV
The series where brands get discovered: the products going viral, the finds worth having, and each month's picks for the Celebrity Gifting Suite. Built for television, streaming, and social.
Built native to every major platform creators live on.
The future belongs to creator-powered brands.
Advertising alone is becoming more expensive and less trusted. Today's fastest-growing brands combine paid media, creators, affiliates, ambassadors, user-generated content, and community-driven advocacy to create momentum. We help brands build and scale those systems.
Every Brand Needs a Creator Sales Army.
Every brand should own an Awareness Army and a Sales Army. We build yours.
The strongest brands build both.
The brands going viral right now aren't lucky. They activated the right networks of real humans.
A real studio. A real stage. A real home for creators.
The ViralBrand Creator Studio & Suite is our physical home on the MBS Studio Lot in Manhattan Beach, California: the production home of Avatar, The Mandalorian, and Marvel's biggest shows. We designed it to be Creator Central: a working LED stage, a hospitality-forward suite, and a gathering place for the grassroots creators, pro creators, and brand partners we work with every day.
Creators come here to shoot shows, short-form, branded content, and episodes of ViralBrand TV. Brand partners come here to meet creators, host activations, and watch their campaigns come to life. It's where Hollywood meets Silicon Beach. Where traditional entertainment meets the creator era. Where viral brands get built.
MBS Media Campus
Manhattan Beach, CA
Also on the lot: the Celebrity Gifting Suite at The McCord List Studios, powered by ViralBrand, a permanent gifting and content destination where celebrities and professional creators meet the brands they'll talk about next. Monthly product placements, royalty-free celebrity photography, creator content with full usage rights, and industry events.
Become A Member →The Suite Has Two Rooms.
The Celebrity Gifting Suite at The McCord List Studios: the only permanent celebrity gifting suite on a major Hollywood studio lot, open year-round by appointment to the celebrities and professional creators working on and around the campus, with a themed gifting event every month.
And the Virtual Gifting Suite: where thousands of creators browse member brands, apply, and get activated. We create the content. We post and tag. Member brands own it forever.
The Suite is membership.
Moments from the Suite: gifting, events, and the celebrities and creators in our network.
Get Discovered. Free.
Submit your product for editorial review. If it makes the cut, it's featured on ViralBrand TV and viralbrand.com. No fee, no membership required. Editorial is selective, and never for sale.