Building Viral Brands Since 2004

We Make Brands Go Viral.

Get your brand in front of 100,000 tastemakers who buy, share, and recommend: in the ViralBrand Gift Guide, on ViralBrand TV, and inside the Celebrity Gifting Suite in Hollywood.

Creators are the best sales army
you'll ever have.

Rick Schirmer
Founder & CEO, ViralBrand
By ViralBrand

The Celebrity Gifting Suite.

We’ve hosted dozens of celebrity gifting parties across Hollywood. Now they have a permanent home: the Celebrity Gifting Suite at the MBS Media Campus in Manhattan Beach, a working Hollywood movie studio lot, where the Gift Guide is written, ViralBrand TV and The McCord List Today are filmed, and the Suite opens twelve nights a year. You don’t need a media company to be part of the holiday media scene. You need a spot in ours.

Inside the Celebrity Gifting SuiteInside the Celebrity Gifting SuiteInside the Celebrity Gifting Suite

Moments from the Suite: gifting, parties, and the celebrities and creators in our network. See all 52 photos →

Three Ways In

Pick your door.

Share a month, own a send, or hand us the whole thing. Every brand under $100K runs on the systems we’ve built over twenty years: the list, the vetting, the show, and the Celebrity Gifting Suite.

Want to be in the room, not just on the table?

Your own table, booth, room, or suite inside the Celebrity Gifting Suite. Product gifted on site to everyone who walks in. A founder interview on The McCord List Today, filmed on the studio lot the same day. From $5,000 per party, added to your membership.

Upgrade My Spot
Member Brands

The club you were never invited to. Until now.

Book one month and you get everything above: the guide, the Suite, the party, the TV feature. Go monthly and you're a Member Brand, with the run of the lot twelve nights a year and a seat at the table with the founders who are in the room with you.

Hollywood, twelve nights a year

  • ✓
    The first hour is yours. Every party in the Celebrity Gifting Suite opens to Member Brands sixty minutes before the doors open to guests. You, the other Member Brands, and the celebrities who arrive early, in the room on a working Hollywood studio lot, before anyone else.
  • ✓
    Every party, not just your month. The Golden Globes party in January. The Grammys party in February. The Oscars party in March. Coachella in April. The Emmys in September. Your name is on the list for all twelve, with a guest.
  • ✓
    Your product stays in the room. Member Brands' products rotate through the Celebrity Gifting Suite showroom all year, in the guide section that fits the month, with the QR code that lets a celebrity message you from the table.
  • ✓
    Your month is yours next year. First right of renewal on your guide theme. New themes and new Suite space go to members before they're offered to anyone.

The founders' table

  • ✓
    The Founders Mastermind, every week. Forty-five minutes online with the brands in the Suite with you. We go through the week's claims, scans, and collab requests by brand, run three hot seats, and leave each with one fix. Going viral is a moment. This is the system.
  • ✓
    Breakfast at Manhattan Beach Country Club, every month. Ten minutes from LAX. Tables of eight, facilitated, founders only. The people across the table are gifting the same celebrities you are; by the second breakfast you'll have their numbers.
  • ✓
    Every masterclass, live and recorded. The Thursday session that brought you here, plus the archive. Bring your team.
  • ✓
    A room that compounds. Twelve parties, twelve breakfasts, fifty-two mastermind sessions a year, with the same forty founders. That's the network a brand can't buy and a Member Brand gets for showing up.
Book one monthBecome a Member Brand
One month, one timeThe whole club above, all year
Your tile in the Gift Guide to 30,000+ creators✓✓ every month
Featured on ViralBrand TV, clip, rights, badge✓✓
Product included in the Celebrity Gifting Suite✓ that month✓ all year
The party on the lot, with a guest✓ that month✓ all twelve
Members-only first hour at every party✓
The Founders Mastermind, weekly✓
Breakfast at Manhattan Beach Country Club, monthly✓
Every masterclass + recordings✓
First right of renewal on your month✓
25% off every send and every Suite Upgrade✓
Pause instead of cancel✓
Price$1,995$1,495/mo · three-month minimum
Book NovemberBecome a Member Brand

The one-month spot is there so you don't have to take our word for it. Most brands take it once, come to the party, and join at the door.

Not sure which offer fits? Start with the free Thursday masterclass, 11am Pacific, every week, and we'll show you the Suite.
Join The Free Masterclass →

Collaborations.

Put the machine to work for your brand.
The Team Behind The System

Founder-led. Built by human and machine.

ViralBrand runs as a hybrid operating system. Senior human strategists lead every client engagement. Our ViralBrand Intelligence™ agents handle the volume, speed, and precision work that no human team can match at scale. This is what "Human Influence. Machine Power." actually looks like in production.

Rick Schirmer, MBA
Founder & CEO

Disney-trained, Oxford-educated brand strategist. Pioneered creator affiliate marketing in 2004 at Motive Entertainment, contributing to $2.4B+ in worldwide box office. Founded DBA West and PartnersHub in 2009, one of the first influencer platforms, later acquired by what became Gloo (now Nasdaq: GLOO). Designed the ViralBrand operating system.

Disney · Pixar · Paramount · Walmart · Chick-fil-A · The Chosen
Rachel McCord
Founder

Celebrity entrepreneur, author, producer, and host of Bloomberg TV's "Female Founders." Named "Master of Branding" and "Influencer of Influencers" by the media. Brings deep creator-side expertise to the ViralBrand model: the operator who built one of the most engaged personal brands in lifestyle and fashion.

Bloomberg TV · The McCord List · Fashion · Lifestyle

ViralBrand TV

The series where brands get discovered: the products going viral, the finds worth having, and each month's picks for the Celebrity Gifting Suite. Built for television, streaming, and social.

Streaming Across
Apple TV Roku Fire TV Prime Video Spotify iHeartRadio The McCord List Media Network
Recent Wins

The brands going viral right now aren't lucky. They activated the right networks of real humans.

Beauty · DTC
#1 Beauty Brand on TikTok Shop
Dr. Melaxin's Peel Shot
Powered by ViralBrand's creator engine.
Entertainment
3 of the Top 10 of 2025
The Chosen + Top Properties
Top entertainment IPs of 2025 across TV and theaters.
Restaurants · Legacy
20-Year Partnership
Chick-fil-A
Two decades building one of the most beloved viral brands in America.
Brands We've Built Viral For
Disney Walmart Paramount Chick-fil-A Warner Bros. Mercedes-Benz Samsung The Chosen
Want results like these? Put the machine to work for your brand.
Don't Take Our Word For It
"
The Kings of Influencer and Viral Marketing
Frank Yablans
Frank Yablans
Former President, Paramount Pictures · Former COO, MGM/UA
"
Trailblazers for some of Disney's most iconic campaigns
Jeffrey Schwartz
Jeffrey Schwartz
Disney
"
The 'rock stars' of helping brands make emotional connections
Jody Dreyer
Jody Dreyer
Disney

Get Discovered. Free.

Submit your product for editorial review. If it makes the cut, it's featured on ViralBrand TV and viralbrand.com. No fee, no membership required. Editorial is selective, and never for sale.

Submit Your Product →
Put the machine to work for your brand.