Building Viral Brands Since 2004

We Make Brands Go Viral.

Your raving fans + brand-aligned creators are your greatest sales army. We put them to work.

Going viral is a moment. Building a viral brand is a system, powered by fan-fueled advocacy.

Home of ViralBrand's Celebrity Gifting Suite at The McCord List Studios — in Hollywood and online.

Creators are the best sales force
you'll ever have.

Rick Schirmer
Founder & CEO, ViralBrand
In Hollywood and Online

The Celebrity Gifting Suite.

Celebrities and professional creators don't do organic collaborations anymore. But they do here.

Their content is their income — so brands face a choice between $25,000 sponsored posts or nothing. We built the one place where organic still happens. It works in two rooms at once:

In Hollywood
The room
  • The only permanent celebrity gifting suite on a major Hollywood studio lot — The McCord List Studios, on the MBS lot (Avatar, The Mandalorian, Marvel)
  • Celebrities shop it by appointment, year-round
  • A themed gifting event every month — plus the Hollywood Nights
  • They don't have to post: they shop, our team shoots, we make the moment
Online
The same Suite, everywhere
  • Professional creators and grassroots voices nationwide browse member brands
  • They apply to collaborate — applications land in your inbox with name, email, and phone
  • Your brand promoted to 100,000+ creators every month
  • Geo-focused and niche-targeted boosts — aim your outreach by region and niche

The talent shops. Our team creates the content. Member brands own it forever.

Organic isn't dead. It just needed a room.

One Suite. Every door. The Suite is membership.

The Suite is open to ViralBrand Members only.

Put the machine to work for your brand.
Two Ways In

Become a Member. Or hire the team.

One decision. Become a Member and put the machine to work for your brand — or hire our team to run it for you as a Campaign client. Either way you’re a Member: every client gets membership included.

The Membership · Featured

ViralBrand Member

For brands ready to put Hollywood to work.

Your brand inside the Celebrity Gifting Suite — in Hollywood and online.

  • Direct personal relationships with celebrities and top-tier creators — applications in your inbox with name, email, and phone; every relationship yours forever
  • Invited to the parties — twelve themed waves plus the Hollywood Nights (Globes, Grammys, Oscars, Emmys), included
  • Every major sales moment — Hollywood’s calendar and the nation’s: awards season, Mother’s Day, Easter, Black Friday, Christmas
  • Promoted to 100,000+ creators, every month
  • Organic collaborations, not bought posts — content our team creates, owned by you forever, royalty-free
  • Featured on ViralBrand TV and the ViralBrand Instagram

Month-to-month membership.

Become A Member → Ready now? See the membership →
Done-For-You · White-Glove Service

ViralBrand Campaign

For established brands that want our team to run it.

Everything a Member gets — plus our team, strategy through execution.

  • Everything in ViralBrand Membership — every benefit on the left, included
  • Full campaign strategy and execution by our senior team
  • Grassroots creator campaigns at scale — organic, reach over approval
  • Major celebrity activations — the one place paid belongs
  • The Ambassador Program option — your own custom collaboration hub, built and run end to end
  • White-glove management: creator ops, tracking, and reporting handled for you

Engagements begin at $100,000. By application.

Launch Your Campaign →
Not sure which offer fits? Start with the free Thursday masterclass — 11am Pacific, every week — and we'll show you the room.
Join The Free Masterclass →
The People Behind the Brands

3 Tiers. One Army.

Your creator sales army isn't one kind of voice. It's three, each doing a job the others can't: not just targeting demographics, but activating psychographics.

01 Raving Fans + Grassroots Influencers Typically 1K–99K followers

Raving fans and niche voices with real credibility inside their communities. Their posts feel like a friend's recommendation, not an ad.

One post is a whisper. A thousand is a movement.
Grassroots at scale is ViralBrand's specialty.

02 Professional Creators Typically 100K+ followers Organic, Through The Suite.

Their content is their income, so we don't buy their posts — we make the moment: they shop the Suite, our team creates the content, member brands own it forever.

03 Celebrities Household names The Only Tier Where Paid Belongs.

Names you know from film, TV, music, sports, and culture. They bring something follower counts can't: credibility, attention, and cultural weight. At our Celebrity Gifting Suite on the MBS studio lot, we put brands directly into the hands of influential talent.

Major activations and partnerships, brokered and produced as client engagements. Cultural weight is the one thing worth buying.

Engage the communities. Mobilize the advocates. Measure what moves. Amplify what works.

Trust from the grassroots. Reach from creators. Cultural weight from celebrities.
One army. Built to create movement.
Our rule: save paid for celebrities. Everything else, organic wins.

Put the machine to work for your brand.
The Team Behind The System

Founder-led. Built by human and machine.

ViralBrand runs as a hybrid operating system. Senior human strategists lead every client engagement. Our ViralBrand Intelligence™ agents handle the volume, speed, and precision work that no human team can match at scale. This is what "Human Influence. Machine Power." actually looks like in production.

Rick Schirmer, MBA
Founder & CEO

Disney-trained, Oxford-educated brand strategist. Pioneered creator affiliate marketing in 2004 at Motive Entertainment, contributing to $2.4B+ in worldwide box office. Founded DBA West and PartnersHub in 2009, one of the first influencer platforms, later acquired by what became Gloo (now Nasdaq: GLOO). Designed the ViralBrand operating system.

Disney · Pixar · Paramount · Walmart · Chick-fil-A · The Chosen
Rachel McCord
Founder

Celebrity entrepreneur, author, producer, and host of Bloomberg TV's "Female Founders." Named "Master of Branding" and "Influencer of Influencers" by the media. Brings deep creator-side expertise to the ViralBrand model: the operator who built one of the most engaged personal brands in lifestyle and fashion.

Bloomberg TV · The McCord List · Fashion · Lifestyle
MBS Media Campus · Manhattan Beach

From the MBS Media Campus in Manhattan Beach, California.

Celebrity Gifting Suite • Production Studio • Brand Operations, all from one of Hollywood’s most iconic production lots. Home to Avatar, The Mandalorian, and Marvel.

ViralBrand TV

The series where brands get discovered: the products going viral, the finds worth having, and each month's picks for the Celebrity Gifting Suite. Built for television, streaming, and social.

Streaming Across
Apple TV Roku Fire TV Prime Video Spotify iHeartRadio The McCord List Media Network
Recent Wins

The brands going viral right now aren't lucky. They activated the right networks of real humans.

Beauty · DTC
#1 Beauty Brand on TikTok Shop
Dr. Melaxin's Peel Shot
Powered by ViralBrand's creator engine.
Entertainment
3 of the Top 10 of 2025
The Chosen + Top Properties
Top entertainment IPs of 2025 across TV and theaters.
Restaurants · Legacy
20-Year Partnership
Chick-fil-A
Two decades building one of the most beloved viral brands in America.
Brands We've Built Viral For
Disney Walmart Paramount Chick-fil-A Warner Bros. Mercedes-Benz Samsung The Chosen
Want results like these? Put the machine to work for your brand.
Don't Take Our Word For It
"
The Kings of Influencer and Viral Marketing
Frank Yablans
Frank Yablans
Former President, Paramount Pictures · Former COO, MGM/UA
"
Trailblazers for some of Disney's most iconic campaigns
Jeffrey Schwartz
Jeffrey Schwartz
Disney
"
The 'rock stars' of helping brands make emotional connections
Jody Dreyer
Jody Dreyer
Disney

Get Discovered. Free.

Submit your product for editorial review. If it makes the cut, it's featured on ViralBrand TV and viralbrand.com. No fee, no membership required. Editorial is selective, and never for sale.

Submit Your Product →
Put the machine to work for your brand.