We Make Brands Go Viral
Going viral is a moment. Building a viral brand is a system.
Creators are the best sales force
you'll ever have.
You don't want "influencer marketing." You want the outcome it's supposed to deliver.
Your sales team just got a whole lot bigger.
Going viral is a moment. Building a viral brand is a system.
Chick-fil-A, In-N-Out, Disney: these brands didn't get lucky. They're structurally designed to be powered by communities of fans who drive awareness, engagement, and sales every month.
Our approach is precise: a viral brand is built from the grassroots up, community by community. We start with the raving fans of your brand, extend into the niche communities they belong to, and activate the tastemakers who lead them. Not random creators. Your people, with reach.
That's the ViralBrand Methodology: a brand is built, not bought or advertised into existence. We build the engine. Then we run it.
3 Tiers. One Army.
Your creator sales army isn't one kind of voice: it's three, each doing a job the others can't.
Raving fans and niche voices, often hyper-local. Their posts look like a friend's recommendation, not an ad: word of mouth, captured and scaled. One post is a whisper; a thousand is a movement. Grassroots at scale is ViralBrand's specialty.
Broad geographic reach. They produce on brief, on time, on trend: polished, UGC-style content with real craft. Every piece becomes part of a library your brand owns forever.
Names you know from film, TV, music, and sports. Influence beyond follower counts: instant credibility and cultural weight. At The McCord List's Celebrity Gifting Suite on the MBS Studio Campus, your product lands in their hands every month.
Trust from the bottom. Polish in the middle. Status at the top. One system, built on all three.
We build creator-powered awareness and sales armies that turn raving fans into an always-on engine for content, advocacy, and growth.
Four Ways In.
Start where you are. Every path leads somewhere bigger.
The Creator Marketplace
Your products in front of thousands of creators who choose what they love. Monthly creator waves, share-to-ship activation, and full tracking: the machine runs, you read the report.
Join the Next Wave →Learn the System
The ViralBrand methodology, taught on a working studio lot. From a 90-minute Blueprint Session to the two-day Accelerator to the ViralBrand Inner Circle, our application-only operator mastermind.
Explore Training →Campaigns & Retainers
Full-scale creator campaigns and ongoing strategy management for established brands. Major campaigns are by invitation: we take on two to three each year.
Start a Conversation →The McCord List
Some brands earn something more: our recommendation for The McCord List, the application-only community where celebrities and Hollywood's top creators meet the brands on the List. We don't sell it. We recommend you for it.
Learn About the List →Founder-led. Built by human and machine.
ViralBrand runs as a hybrid operating system. Senior human strategists lead every client engagement. Our ViralBrand Intelligence™ agents handle the volume, speed, and precision work that no human team can match at scale. This is what "Human Influence. Machine Power." actually looks like in production.
Disney-trained, Oxford-educated brand strategist. Pioneered creator affiliate marketing in 2004 at Motive Entertainment, contributing to $2.4B+ in worldwide box office. Founded DBA West and PartnersHub in 2009, one of the first influencer platforms, later acquired by what became Gloo (now Nasdaq: GLOO). Designed the ViralBrand operating system.
Celebrity entrepreneur, author, producer, and host of Bloomberg TV's "Female Founders." Named "Master of Branding" and "Influencer of Influencers" by the media. Brings deep creator-side expertise to the ViralBrand model: the operator who built one of the most engaged personal brands in lifestyle and fashion.
From the MBS Media Campus in Manhattan Beach, California.
Creator Lounge • Production Studio • Brand Operations, all from one of Hollywood’s most iconic production lots. Home to Avatar, The Mandalorian, and Marvel.
The ViralBrand Show with Rick Schirmer.
Conversations about the creator economy, brand partnerships, and how viral brands actually get built. Filmed live at ViralBrand HQ on the MBS Studio Campus. Hosted by Rick Schirmer. New episodes weekly.
Built native to every major platform creators live on.
The future belongs to creator-powered brands.
Advertising alone is becoming more expensive and less trusted. Today's fastest-growing brands combine paid media, creators, affiliates, ambassadors, user-generated content, and community-driven advocacy to create momentum. We help brands build and scale those systems.
Every Brand Needs a Creator Sales Army.
Every brand should own an Awareness Army and a Sales Army. We build yours, or teach you how.
The strongest brands build both.
The brands going viral right now aren't lucky. They activated the right networks of real humans.
A real studio. A real stage. A real home for creators.
ViralBrand HQ sits on the MBS Studio Campus in Manhattan Beach, California: the production home of Avatar and The Mandalorian, and home of The McCord List Studios and Celebrity Gifting Suite. We designed it to be Creator Central: a working LED stage, a hospitality-forward lounge, and a gathering place for the grassroots creators, pro creators, and brand partners we work with every day.
Creators come here to shoot podcasts, short-form, branded content, and episodes of The ViralBrand Show with Rick Schirmer. Brand partners come here to meet creators, host activations, and watch their campaigns come to life. It's where Hollywood meets Silicon Beach. Where traditional entertainment meets the creator era. Where viral brands get built.
MBS Studio Campus
Manhattan Beach, California
Also on the campus: The McCord List Celebrity Gifting Suite, a permanent gifting and content destination where celebrities and top creators meet the brands they'll talk about next. Monthly product placements, royalty-free celebrity photography, creator content with full usage rights, and industry events.
Get Your Brand In The Suite →Let's make your brand go viral.
Book a strategy call and we'll map the creator-powered growth engine for your brand, and the right way in to build it.
Book A Strategy Call →