Building Viral Brands Since 2004

We Make Brands Go Viral.

Get your brand in front of 100,000 tastemakers who buy, share, and recommend: in the ViralBrand Gift Guide, on ViralBrand TV, and inside the Celebrity Gifting Suite in Hollywood.

Going viral is a moment. Building a viral brand is a system, powered by fan-fueled advocacy.

Home of the Celebrity Gifting Suite by ViralBrand, in Hollywood and online.  ·  Not sure yet? Join the free Thursday masterclass, 11am PT.

Creators are the best sales army
you'll ever have.

Rick Schirmer
Founder & CEO, ViralBrand
By ViralBrand

The Celebrity Gifting Suite.

We’ve hosted dozens of celebrity gifting parties across Hollywood. Now they have a permanent home: the Celebrity Gifting Suite at the MBS Media Campus in Manhattan Beach, a working Hollywood movie studio lot, where the Gift Guide is written, ViralBrand TV and The McCord List Today are filmed, and the Suite opens twelve nights a year. You don’t need a media company to be part of the holiday media scene. You need a spot in ours.

Inside the Celebrity Gifting SuiteInside the Celebrity Gifting SuiteInside the Celebrity Gifting Suite
Three Ways In

Pick your door.

Share a month, own a send, or hand us the whole thing. Every brand under $100K runs on the systems we’ve built over twenty years: the list, the vetting, the show, and the Celebrity Gifting Suite.

Share a Month · Start Here

The Gift Guide + Celebrity Gifting Suite

In their inbox and in their hands.

We recommend you. Your brand goes on ViralBrand’s shortlist to 30,000+ creators and influencers who make gifting recommendations to their followers, and you’re included in the Celebrity Gifting Suite, where celebrities get it in their hands.

Recommended to 30,000 creators.In the room with celebrities.On national TV.
  • A spot in ViralBrand’s recommended gift guide every month: themed to the moment (Holiday, Valentine’s, Mother’s Day, Father’s Day), capped at 15 brands, sent to 30,000+ creators and influencers who build their guides from ours
  • Your own offer, with three ways for them to say yes: buy it, claim the offer, or collaborate. Every row captured and reported to you
  • Featured on ViralBrand TV: host-presented, with your clips, royalty-free rights, and the badge for your site, packaging, and ads
  • Included in the Celebrity Gifting Suite at the MBS Media Campus, Manhattan Beach: your product on display, arranged by guide section and rotating with the guides
  • A party every month tied to the Hollywood moment (the Golden Globes, the Grammys, the Oscars, Coachella, the Emmys): 100–150 celebrities, creators, and founders on the lot; a QR code on every product sends collab requests straight to you
  • Guest invitation to every party, plus the full member perks

$1,995/mo · Members $1,495/mo
Any monthly plan makes you a member. 25% off is the founding rate. Three-month minimum. Pre-approved by invitation; full refund if we decide not to proceed.

Claim Your Month →

November is the Holiday Gift Guide. It fills first.

Want to be in the room, not just on the table?

Your own table, booth, room, or suite inside the Celebrity Gifting Suite. Product gifted on site to everyone who walks in. A founder interview on The McCord List Today, filmed on the studio lot the same day. From $5,000 per party, added to your membership.

Upgrade My Spot
Own a Send · Your Segment

Tastemaker Outreach

A send that’s only yours.

Your offer, emailed to 6,700 hand-picked creators who fit your brand. We vet everyone who replies and hand them to you ranked.

6,700 creators, your segment.Every reply vetted.Delivered ranked.
  • 6,700 creators per send, hand-picked from our list of 30,000+ to match your category, audience, and price point. You tell us who you want; we pull the segment
  • We write it and send it. Your offer, your CTA, one dedicated email. Selling a product? Lead with the offer. Building a creator bench? Lead with the collab. The collab is in every send, so every campaign produces opt-ins
  • Every reply goes through three gates before it reaches you. Fit: does this creator’s audience match your buyer? Authenticity: are the followers and engagement real, not bought or pod-driven? Brand safety: is there anything in their content you wouldn’t want next to your product? Fail one gate, they don’t make the list
  • Delivered ranked, best fit first, with contact, profile link, audience size, and the vetting result on every row. Most brands get more opt-ins than they can use; ranking means you work the top of the list, not the whole thing
  • Rights pre-agreed. Everyone who opts in has accepted our terms, so content from the collaboration is yours, royalty-free. Paid partnerships beyond that are between you and the creator
  • You choose, contact, negotiate, and manage. The relationships are yours, and so is the list
  • If a send comes in under the opt-in floor, we resend to a second segment at no charge

$4,995 per send · 6,700 creators · Members $3,745
One send, one segment, every reply vetted. Any monthly plan makes you a member: 25% off every send, plus the full member perks. Need a bigger segment? 75¢ per creator above 6,700.

Book a Send →
We Run It · By Application

ViralBrand Signature Campaign

We run the whole campaign.

The campaign we ran for TikTok Shop and The Chosen, built for your brand.

  • Included in the Celebrity Gifting Suite, full reporting, and membership included
  • Full campaign strategy and execution by our senior team
  • Grassroots creator campaigns at scale: organic, reach over approval
  • Major celebrity activations: the one place paid belongs
  • Affiliate-network and ambassador builds: your own custom collaboration hub, built and run end to end
  • White-glove management: creator ops, tracking, and reporting handled for you
  • Nothing marked up on creator spend

From $100,000 · By application.

Apply →

Any monthly plan makes you a ViralBrand Member. Members get 25% off for recurring commitments, plus VIP access: the Founders Mastermind (weekly group coaching on your own campaigns online, and the monthly Founders breakfast in Manhattan Beach at tables of eight), the members-only first hour at every party in the Celebrity Gifting Suite, first right of renewal on your guide month, and pause instead of cancel.

Every week, we look at what worked and tune what didn’t. Going viral is a moment. This is the system.

Not sure which offer fits? Start with the free Thursday masterclass, 11am Pacific, every week, and we'll show you the Suite.
Join The Free Masterclass →

Collaborations.

Put the machine to work for your brand.
The Team Behind The System

Founder-led. Built by human and machine.

ViralBrand runs as a hybrid operating system. Senior human strategists lead every client engagement. Our ViralBrand Intelligence™ agents handle the volume, speed, and precision work that no human team can match at scale. This is what "Human Influence. Machine Power." actually looks like in production.

Rick Schirmer, MBA
Founder & CEO

Disney-trained, Oxford-educated brand strategist. Pioneered creator affiliate marketing in 2004 at Motive Entertainment, contributing to $2.4B+ in worldwide box office. Founded DBA West and PartnersHub in 2009, one of the first influencer platforms, later acquired by what became Gloo (now Nasdaq: GLOO). Designed the ViralBrand operating system.

Disney · Pixar · Paramount · Walmart · Chick-fil-A · The Chosen
Rachel McCord
Founder

Celebrity entrepreneur, author, producer, and host of Bloomberg TV's "Female Founders." Named "Master of Branding" and "Influencer of Influencers" by the media. Brings deep creator-side expertise to the ViralBrand model: the operator who built one of the most engaged personal brands in lifestyle and fashion.

Bloomberg TV · The McCord List · Fashion · Lifestyle

ViralBrand TV

The series where brands get discovered: the products going viral, the finds worth having, and each month's picks for the Celebrity Gifting Suite. Built for television, streaming, and social.

Streaming Across
Apple TV Roku Fire TV Prime Video Spotify iHeartRadio The McCord List Media Network
Recent Wins

The brands going viral right now aren't lucky. They activated the right networks of real humans.

Beauty · DTC
#1 Beauty Brand on TikTok Shop
Dr. Melaxin's Peel Shot
Powered by ViralBrand's creator engine.
Entertainment
3 of the Top 10 of 2025
The Chosen + Top Properties
Top entertainment IPs of 2025 across TV and theaters.
Restaurants · Legacy
20-Year Partnership
Chick-fil-A
Two decades building one of the most beloved viral brands in America.
Brands We've Built Viral For
Disney Walmart Paramount Chick-fil-A Warner Bros. Mercedes-Benz Samsung The Chosen
Want results like these? Put the machine to work for your brand.
Don't Take Our Word For It
"
The Kings of Influencer and Viral Marketing
Frank Yablans
Frank Yablans
Former President, Paramount Pictures · Former COO, MGM/UA
"
Trailblazers for some of Disney's most iconic campaigns
Jeffrey Schwartz
Jeffrey Schwartz
Disney
"
The 'rock stars' of helping brands make emotional connections
Jody Dreyer
Jody Dreyer
Disney

Get Discovered. Free.

Submit your product for editorial review. If it makes the cut, it's featured on ViralBrand TV and viralbrand.com. No fee, no membership required. Editorial is selective, and never for sale.

Submit Your Product →
Put the machine to work for your brand.