ViralBrand pioneered the creator marketing discipline — the first influencer events, the first influencer PR box, and the playbook now used across Coachella, Cannes, and every major brand activation. Today we build predictable affiliate campaigns powered by the raving fans of your brand who are also grassroots creators, pro creators, and celebs. 20+ years. Thousands of campaigns. Disney, Chick-fil-A, Paramount, and hundreds more.
Your sales team just got a whole lot bigger.
Going viral is a moment. Being a viral brand is a system.
Chick-fil-A, In-N-Out, Disney — these brands didn't get lucky. They're structurally designed to be powered by communities of fans who drive awareness, engagement, and sales every month.
Our approach is precise: we find the raving fans of your brand who are also grassroots creators, pro creators, and celebs — and activate them. Not random influencers. Your people, with reach.
That's how viral brands get built. ViralBrand builds the system. Then we run it.
Long before "influencer marketing" had a name — before TikTok, before Instagram, before the word "creator" meant what it means today — ViralBrand was quietly pioneering the playbook now used across every major brand activation in the world.
ViralBrand runs as a hybrid operating system. Senior human strategists lead every client engagement. Our ViralBrand Intelligence™ agents handle the volume, speed, and precision work that no human team can match at scale. This is what "Human Influence. Machine Power." actually looks like in production.
Disney-trained, Oxford-educated brand strategist. Pioneered creator affiliate marketing in 2004 at Motive Entertainment — contributing to $2.4B+ in worldwide box office. Founded DBA West and PartnersHub in 2009, one of the first influencer platforms, later acquired by what became Gloo (Nasdaq). Designed the ViralBrand operating system.
Celebrity entrepreneur, author, producer, and host of Bloomberg TV's "Female Founders." Named "Master of Branding" and "Influencer of Influencers" by the media. Brings deep creator-side expertise to the ViralBrand model — the operator who built one of the most engaged personal brands in lifestyle and fashion.
Creator Lounge • Production Studio • Brand Operations — all from one of Hollywood’s most iconic production lots. Home to Avatar, The Mandalorian, and Marvel.
Short-term activation. One-time build.
A self-contained creator campaign powered by our affiliate engine. Perfect for brands running a product launch, seasonal push, or market test. Proof-of-concept at speed.
ViralBrand Intelligence™ identifies the raving fans of your brand who are also grassroots creators, pro creators, and celebs. Not random influencers — YOUR people, with reach.
Our team runs organic collabs, paid partnerships, and affiliate commission structures that turn creators into salespeople for your brand.
Every campaign spins off affiliate revenue, UGC, ambassadors, algorithm signals, and performance data that sharpens the next activation.
Top performers become ambassadors. The network grows. Your brand becomes one that fans advocate for — and sales follow.
TikTok hired us as their official partner and agency of record for the U.S. launch of TikTok Shop, beginning in 2022. We mobilized our affiliate network of 20,000+ grassroots creators and ran online trainings to teach them how to use TikTok Shop — helping creators turn the platform into a livelihood during harsh winters and hard seasons, and accelerating early seller adoption across the country. TikTok Shop is now a category-defining commerce platform.
We activated a grassroots army of beauty creators already aligned with the brand — turning product seeding into an always-on affiliate engine. Creators drove sales. UGC compounded. The algorithm did the rest.
We built and run The Chosen's affiliate network of 10,000+ grassroots creators and pro creators — the largest fan-fueled activation engine of its kind in entertainment. The result: #1 on Prime Video, one of the top TV shows in the world, and an unprecedented theatrical run no other TV series has ever matched.
Our two-decade partnership helped Chick-fil-A grow from under $1B to nearly $25B in annual revenue. We were there when the brand became #1 for kids and family, #3 overall in America, and crossed its first million Facebook fans during the early social era. Today it's a category-defining viral brand — beating McDonald's for the #1 spot for the first time in 50 years.
Long before "influencer marketing" had a name, we built a grassroots activation engine that mobilized thousands of community leaders to drive record-breaking attendance. The playbook we built here became the foundation for every modern affiliate creator campaign.
We built and run the affiliate creator network for House of David — 5,000+ grassroots creators and pro creators activated across faith, family, and entertainment. The show reached #1 on Prime Video in the U.S., captivated 44M+ viewers worldwide in 240+ countries, and became the flagship launch title for Wonder Project, the new $8.99/mo Prime Video subscription that hit 500,000 subscribers in its first three weeks.
We launched KeVita through an affiliate campaign network of LA-based yoga, wellness, and lifestyle creators — activating grassroots creators and pro creators who were already living the brand. The authentic advocacy compounded into category dominance, and the brand went on to become one of the most successful wellness beverage exits of its era.
Nobody expected The Purge to do well. Industry forecasts had opening weekend under $10M. We designed a viral influencer and blogger campaign that blurred the line between fiction and reality — even standing up a fake Washington D.C. political action committee to get bloggers, creators, and commentators debating whether "The Purge" was a real proposed policy. The film opened at $34M, grossed $89M worldwide on a $3M budget, and became a five-film franchise and TV series now totaling $500M+.
Start with 100 free creators matched to your brand. Our gift. A proven way to test the engine and see results before going deeper.
Get My 100 Creators →ViralBrand Certified Creators get training, priority access to brand campaigns, invitations to studio events, and a credential that elevates their career.
Become a ViralBrand Certified Creator →ViralBrand Certified Strategists learn our system and deliver it to their own clients with our credential and methodology behind them.
Become a ViralBrand Certified Strategist →The ViralBrand Creator Studio & Lounge is our physical home on the MBS Studio Lot in Silicon Beach — the production home of Avatar, The Mandalorian, and Marvel's biggest shows. We designed it to be Creator Central: a working LED stage, a hospitality-forward lounge, and a gathering place for the grassroots creators, pro creators, and brand partners we work with every day.
Creators come here to shoot podcasts, short-form, branded content, and episodes of The ViralBrand Show. Brand partners come here to meet creators, host activations, and watch their campaigns come to life. It's where Hollywood meets Silicon Beach. Where traditional entertainment meets the creator era. Where viral brands get built.
Conversations about the creator economy, brand partnerships, and how viral brands actually get built. Filmed live at the ViralBrand Creator Studio on the MBS Studio Lot. Hosted by Rick Schirmer. New episodes weekly.
Start with 100 grassroots creators and pro creators matched to your brand. Our gift. Then let's talk about building your system.
Get 100 Free Creators →